Frantic Studio was chosen by Steinway & Sons to document their historic collaboration with award-winning designer Luca Nichetto, the first Italian to design a piano for the iconic brand. Approaching the piano as a piece of furniture, Nichetto meticulously redefined its external elements in partnership with Steinway’s master craftspeople, describing the project as akin to "micro-architecture." Frantic Studio expertly captured this unique design process, filming and photographing Nichetto at the Steinway factory to illustrate the merging of tradition and modernity in the Model B piano. The resulting video and photography brought Steinway’s vision to life, beautifully documenting a milestone that celebrates craftsmanship, design, and innovation.

Frantic Studio was commissioned by Steinway & Sons to create an intimate video exploring the lives of Steinway owners around the world, capturing the shared passion and dedication they bring to music and culture. In one beautifully shot segment, Frantic Studio features Akina Chong, an owner of the Steinway Spirio from the Imagine Series Limited Edition, in her stunning Oyster Bay, Long Island home. Through endearing visuals and an authentic interview, Akina shares how her Spirio enriches her life and her son Kennedy's, showcasing how Steinway’s commitment to excellence resonates deeply with its diverse community of owners.

To unveil the exclusive STEINWAY X DISNEY: MICKEY MOUSE LIMITED EDITION piano, a collaboration blending Steinway's timeless artistry with Disney's whimsical charm, Steinway turned to Frantic Studio to produce a captivating promotional video. Featuring renowned pianist Lang Lang, Frantic Studio’s video masterfully showcased the enchanting, hand-painted work of acclaimed Italian artist Elena Salmistraro, who brought Disney’s magic to life on each of the 25 limited-edition pianos. The video captures both the intricate artistry and the joyful spirit of Disney, making this unique release resonate with audiences worldwide.

Akindale turned to Frantic Studio to create an inspiring visual story as part of its relaunch and campaign to increase philanthropic support. Founded in 2006 by the late John Hettinger—a New York racing community icon and trailblazer in thoroughbred aftercare—Akindale Farm serves as a safe haven for retired racehorses. Frantic Studio’s production beautifully captured the farm’s mission and legacy, showcasing the hundreds of acres Hettinger dedicated to providing former racehorses with a nurturing home and a hopeful future. The compelling narrative effectively reflects Akindale’s compassionate purpose, inspiring viewers to join in supporting this remarkable cause.