CNBC News Brand Studio came to us with Abbott’s consumer perception problem. They believed CNBC viewers perceive them as “that baby formula company”, when in fact they are thought leaders and innovators in many advanced medical research arenas. Three exciting developments where chosen to highlight; Directional Deep Brain Stimulation, Amplatzer Piccolo Occluder and Predictive Medicine. So, not only did Frantic Studio need to become an expert in these three distinct subject areas to comprehensively explain it efficiently, but also design and animate a visually impressive story to attract clicks, retain views and promote shares.

Steinway made history with its first public Spiriocast and wanted a promotional video to document the event. During the launch, Steinway Artist and Oscar, Emmy and Grammy nominated composer Kris Bowers performed a short set at the Beverly Hills location, and his performance was enjoyed remotely, in real-time, in the recital room at Steinway Hall New York City, along with dozens of other locations around the country. Steinway challenged Frantic Studio to produce a video that would clearly communicate “remotely, in real-time”, and we gladly accepted. Utilizing a split screen and a running time clock at the bottom of each portion (all while staying within the Steinway Brand) produced a beautiful and engaging promo.